Wide influences are brought to our customers, society and environment, alongside the continuous business growth of the Group. In line with its philosophy of the Group, AEON has been dedicated to meet its obligations of being a good corporate citizen, trying its best to contribute to the community in different fields and building a harmonious community together with its stakeholders. The Group has organized different kind of CSR programs, such as Tree Planting, Yellow Receipt, AEON Scholarship etc., to pursue the development of our community with own business growth and lead to a sustainable development ultimately.
In order to widely convey the important message of forest conservation, AEON has carried out afforestation activities worldwide, aiming to protect our environment and the diversity of biological organisms. As of today, AEON has planted more than 1.31 million trees in China and Hong Kong and 12.12 million trees across the globe, cumulatively.
The Group has maintained its commitment to pursuing peace and contributing to society by carrying out various corporate social responsibility activities and appointing the 11th of every month as “AEON Day” when it organizes a variety of social activities, including environmental protection, fund-raising, education and community services for people in need.
Starting from August 2012, the Group has launched a fund-raising campaign named “Yellow Receipts” in Hong Kong and other areas in China. In every 11th of the month – AEON Day, a receipt in yellow color will be given to our customers after purchase with the total transaction amount printed on it. Customers are invited to vote for the charity organizations that they would like to support with the yellow receipts. The value of 1% of total transaction amount voted will be donated to the non-profit organizations by AEON to support their charitable activities. As of January 2021, AEON HK has already donated nearly 6.6 million to more than 40 non-profit organizations, which engaged approximately 4.82 million customers.
Since 2014, AEON has established the “AEON Cheers Club” which recruits members aged 6 to 14 and organizes interesting educational activities for them to learn about nature and environment. It aims to foster the interest of young generation for nature and to understand the importance of environmental conservation.
“AEON Dream” aims to provide off-campus learning and experiential opportunities to children and youths, which can further cultivate a positive life value and communication skills. The program provides a platform to expose the children and youths to real work setting in retail sector, where they may find the meaning, hardship and interest of work. “AEON Dream” facilitates their understanding of the operation of society, instilling positive energy and strengthening the bonding of different parts of society.
The Group has worked with World Vision to hold the “Used Book Recycling Campaign” to raise funds since 1992. As of 2019, the “Used Book Recycling Campaign” has collected over 6.18 million books and over HK$ 36.83 million has been raised which funded to build schools in many provinces in China, such as Guangxi, Guizhou, Guangdong, Ningxia, Gansu, Shanxi and Sichuan.
The Group provides educational support to outstanding university students who are the future pillars in society through the implementation of the scholarship program. The scholarship was set up to recognize university students with their outstanding achievement and lay a strong foundation for their future, strengthening the ties between China and Japan. AEON HK has established AEON Scholarship in The University of Hong Kong, Sun Yat-sen University and Shenzhen University in Guangdongersity in Guangdong.
AEON has started donating food to the Food Resources Recycling Centre since 2013, a food bank established by charity organization. Its objective is to help those in need and to raise the awareness of treasuring food as a precious resource. As of 2020, AEON has donated more than 200 thousands of food items. AEON has also participated in food waste recycling program to turn food waste into organic fish feed since 2014, so as to promote the concept of recycling.