News Release

2022 Oct 21
AEON Stores (Hong Kong) Co., Limited

HONG KONG'S FIRST KOMEDA'S COFFEE OPENS AT AEON STYLE WHAMPOA

AEON Stores (Hong Kong) Co., Limited ("AEON Stores" or the "Group") (stock code: 984) is pleased to announce the official opening of the first "KOMEDA'S Coffee AEON STYLE Whampoa" in Hong Kong at AEON STYLE Whampoa today. KOMEDA'S Coffee is committed to providing customers with an enjoyable and satisfying dining experience by implementing its business philosophy in three key areas, namely "Shop" ── a relaxing pleasant atmosphere and the best place to go; "Menu" ── underpinned by a passion for coffee; and "Hospitality" ── maintaining a right and comfortable sense of spaciousness for customers.

Located on the ground floor of AEON STYLE Whampoa, KOMEDA'S Coffee occupies an area of approximately 2,780 sq.ft. and offers 120 seats. The coffee shop is decorated in the traditional Japanese style, using wood and brick elements as the main theme, with a variety of furniture sourced directly from Japan, and soft lighting to create a warm and cosy ambiance reminiscent of a small wooden cabin.

The coffee shop offers a diverse and distinctive menu. Upholding the philosophy of "cherishing coffee at its heart", KOMEDA'S Coffee carefully selects coffee beans from all over the world, which are then roasted, extracted and blended into a unique recipe, and served in a special thick "Arita Yaki" ceramic cup from Japan, bringing a unique and delicious flavour to customers. As for food, the store is constantly pursuing innovation and produces a variety of original products. It uses its own secret recipes to prepare main dishes, light meals and desserts and also makes fresh bread every day, offering unique culinary delicacies to customers. In addition to the Japanese menu, KOMEDA'S Coffee also offers a "Hong Kong Limited" menu to local customers, including the "KOMEDA Fried Beef Burger" (KOMEDA黃金炸牛堡) and a range of matcha drinks, in hopes to bring the authentic taste of Japan to Hong Kong.

Mr. Isao Sugawara, Executive Director and Managing Director of AEON Stores, said, "We are delighted to have officially launched the first KOMEDA'S Coffee in Hong Kong at AEON STYLE Whampoa. This marks the first time that AEON Hong Kong has partnered with KOMEDA Co., Ltd, a renowned Japanese coffee chain, and also demonstrates AEON's determination to implement the Group's business strategy of expanding into smaller specialty stores, while keeping up with market trends and accelerating the development of its specialty restaurant chain business, so as to meet the public's demand for high-quality food and beverage services. This year marks the 35th anniversary of AEON's establishment in Hong Kong. We look forward to continuing to explore more opportunities with our motto of 'Everything we do, we do for our customers', so that more customers can enjoy our quality products and food and beverages, as well as our professional and customer-oriented services."

Mr. Yuichi Amari, Managing Director of KOMEDA Co., Ltd in Japan, said, “KOMEDA'S Coffee is a full-service coffee shop chain with its roots in Nagoya, offering customers 'the best place to relax'. In addition to the stores already established in Taiwan and Shanghai, through a partnership with the AEON Hong Kong which has strong networks, we have now opened the first store at AEON STYLE Whampoa, making Hong Kong the third overseas location for KOMEDA'S Coffee. It is not simply the taste of the food that is on the menu here – even the interior decoration is the same as that of KOMEDA in Japan. I hope everyone will enjoy our signature "Ice & Fire" dessert (冰與火) and our most distinctive breakfast service. We are confident that KOMEDA'S Coffee will be warmly welcomed by Hong Kong customers."

Particulars of KOMEDA'S Coffee AEON STYLE Whampoa
Address: Shop G1, G/F, Site 5 & 6, Whampoa Garden, Hung Hom, Kowloon
Floor area: Approximately 2,780 sq.ft.
Date of opening: 21 October 2022
Business hours: 7:30 a.m. to 10 p.m
Seating capacity: 120

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About AEON Stores
AEON Stores was established in Hong Kong in 1985 and listed on the Hong Kong Stock Exchange in 1994. The Group is mainly engaged in the operation of general merchandise stores (GMS). Currently, it operates 10 GMS, 2 independent supermarkets, 34 independent Living PLAZA by AEON, 30 independent Daiso Japan, 1 independent Bento Express by AEON and 4 Mono Mono and 3 KOMEDA'S Coffee in densely populated districts in Hong Kong. It also operates 21 GMS and 15 independent supermarkets in Guangdong Province, the PRC.

For more information:
AEON Stores (Hong Kong) Co., Limited
Corporate Communication Department
Tel.:(852)2165 0777
Email:aeonpr@aeonstores.com.hk

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