2016 Nov 12
AEON Stores (Hong Kong) Co., Limited

Eco-paddy for Wildlife: Rice Harvesting Workshop

Aligning with its dedication to environmental protection, when AEON STYLE Kornhill and AEON STYLE Whampoa celebrated their grand opening, the Group organised a “Hearty Flower Donation” and raised over HK$150,000 for the “Eco-paddy for Wildlife” project of The Conservancy Association in support of local farming and sustainable development. On November's AEON Day, a volunteer team formed by customers and employees joined an eco-rice harvesting workshop at Long Valley.

Before going to the fields, The Conservancy Association introduced background information of Long Valley and its ecology to the participants. Long Valley, located in Sheung Shui, is the largest piece of fresh water farming wetland in Hong Kong, which is also frequently visited by many kinds of wildlife such as birds and frogs, making it one of the important local ecology hotspots. Later on, the volunteers arrived at the paddy rice fields and started working to cut and thresh the crop and tie up the straw. Adults or kids, everyone acted like a real farmer working hard to harvest the eco-rice. Through this meaningful activity, the participants have learned about the ecological importance of rice paddy and local farming. They have also got a real taste of rice farming, which was hard yet fun.

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About AEON Stores
AEON Stores was established in Hong Kong in 1985 and listed on the Hong Kong Stock Exchange in 1994. The Group is mainly engaged in the operation of general merchandise stores (GMS). Currently, it operates 10 GMS, 2 independent supermarkets, 33 independent Living PLAZA by AEON, 30 independent Daiso Japan, 1 independent Bento Express by AEON and 4 Mono Mono and 3 KOMEDA'S Coffee in densely populated districts in Hong Kong. It also operates 21 GMS and 15 independent supermarkets in Guangdong Province, the PRC.

For more information：
AEON Stores (Hong Kong) Co., Limited
Corporate Communication Department
Tel.：（852）2165 0777
Email：aeonpr@aeonstores.com.hk