2016 Jan 30
AEON Stores (Hong Kong) Co., Limited

AEON Kumamoto Banpeiyu Fair Opening Ceremony

KUMAMON, the mascot of Kumamoto Prefecture, visited AEON Kornhill Store the second time in two months for the AEON Kumamoto Banpeiyu Fair opening ceremony held on 30 January to promote his hometown's signature fruit.

The ceremony was officiated by guests including Mr. Hideki Nishiyama, Chief Director of Kumamoto Prefectural Government Hong Kong Representative Office, and Ms. Christine Chan, Managing Director of AEON Stores (Hong Hong) Co., Limited.

When KUMAMON appeared on stage with a shopping-cart-full of Banpeiyu, the audience welcomed him with screams of excitement. Banpeiyu is the world's largest kind of citrus fruit. It is famous for the excellent balanced flavour between sweet and sour. Its spherical shape and golden yellow skin make it a better substitute for tangerines or pomelos which are commonly used as decorations during Chinese New Year.

KUMAMON also took the opportunity to celebrate Chinese New Year, about one week after the ceremony, with his fans by writing a "fai chun" with Chinese characters meaning great luck. This promotion event has brought to customers in Hong Kong one of Kumamoto's most distinct food as well as other fresh ingredients and grocery goods from the prefecture.

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About AEON Stores
AEON Stores was established in Hong Kong in 1985 and listed on the Hong Kong Stock Exchange in 1994. The Group is mainly engaged in the operation of general merchandise stores (GMS). Currently, it operates 10 GMS, 2 independent supermarkets, 33 independent Living PLAZA by AEON, 30 independent Daiso Japan, 1 independent Bento Express by AEON and 4 Mono Mono and 3 KOMEDA'S Coffee in densely populated districts in Hong Kong. It also operates 21 GMS and 15 independent supermarkets in Guangdong Province, the PRC.

For more information：
AEON Stores (Hong Kong) Co., Limited
Corporate Communication Department
Tel.：（852）2165 0777
Email：aeonpr@aeonstores.com.hk