2021 Aug 06
AEON Stores (Hong Kong) Co., Limited

NEW “AEON STYLE MONG KOK” SOFT OPENS

AEON Stores (Hong Kong) Co., Limited (“AEON Stores” or the “Group”) (stock code: 984) today announced the soft opening of “AEON STYLE Mong Kok” (“the Store”), its third AEON STYLE flagship store since the debut of the first five years ago. With presence of the new store concept now expanded to bustling Mong Kok within easy transportation access, the Group hopes to see customers from Hong Kong Island, Kowloon and the New Territories coming to the Store to enjoy brand new shopping experiences.

"AEON STYLE Mong Kok" has the customer in mind in its designs, with meticulous considerations given to the commodities, services and in-store environment, all to the end of letting customers feel happy shopping at the Store. There are three specialty stores in "AEON STYLE Mong Kok": “HÓME CÓORDY”, the Group’s popular own-brand that offers clean and simple, and durable high-quality homeware, “Daiso Japan” with an offering of diverse and great value-for-money quality goods and “Pain Des Cante”, which is a new own brand of premium Japanese bread with unique flavours freshly made every day for Hong Kong customers. The Store's target customers included young people of all genders, families and office goers. It wishes to, with thoughtful planning, bring in a series of new elements and provide diverse daily use and high-quality unique products, so as to satisfy customers' demand for enjoyable living.

The new "AEON STYLE" store is located at Gala Place, Mong Kok, occupying two floors spanning in all more than 20,000 sq.ft. It is in the heart of the district with a convenient transportation network at its service, thus can reach an extensive clientele. On the Ground Floor is a "Delica+" zone, featuring "楽しいデリ" gourmet, "Pain Des Cante" bread and many cake counters, offering customers a variety of Japanese bento, light meals and desserts. On the First Floor, there are four zones including "Supermarket" that sources premium food ingredients from Japan and all over the world for customers, "Home Living" that offers high-quality kitchenware, bathroom products, tableware, etc., "Beauty Corner" that provides a range of beauty and skin care solutions, and "Anime Corner" which boasts a range of trendy stationery, anime-themed toys and premium gifts that suit the tastes and preferences of young customers. The new store also has a "Pet Care Zone" that sells pet supplies and food to customers.

The Group understands that Hong Kong people are particularly fond of innovative and quality-assured Japanese products. Hence, AEON Stores has applied its advantages as a Japanese retail company to introduce specialty stores for its own brands from Japan, its own-brand “TOPVALU” products, as well as other Japanese brands so as to match the ever-changing market environment and customer needs. Offering from traditional Japanese cuisine to innovative snacks and Japanese wines, and from clean and simple and practical household products to beauty and skin care products at the Store, the Group aims to satisfy the needs of different customers.

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About AEON Stores
AEON Stores was established in Hong Kong in 1985 and listed on the Hong Kong Stock Exchange in 1994. The Group is mainly engaged in the operation of general merchandise stores (GMS). Currently, it operates 10 GMS, 2 independent supermarkets, 33 independent Living PLAZA by AEON, 30 independent Daiso Japan, 1 independent Bento Express by AEON and 4 Mono Mono and 3 KOMEDA'S Coffee in densely populated districts in Hong Kong. It also operates 21 GMS and 15 independent supermarkets in Guangdong Province, the PRC.

For more information：
AEON Stores (Hong Kong) Co., Limited
Corporate Communication Department
Tel.：（852）2165 0777
Email：aeonpr@aeonstores.com.hk