2011 Sep 24
AEON Stores (Hong Kong)

“JUSCO $10 PLAZA” TO BE RENAMED “JUSCO LIVING PLAZA”

(HONG KONG, 23 September 2011) – AEON Stores (Hong Kong) Co., Limited (“AEON Stores” or the “Group”) (Stock code: 984) today announced that it will rename all of its “JUSCO $10 PLAZA” shops to “JUSCO Living PLAZA” starting from 1 October 2011. The selling price of all products priced at HK$10 will be adjusted to HK$12 effective on the same day.

Stepping into its 12th year of operation since the opening of the first shop on 15 September 2000, “JUSCO $10 PLAZA” has adhered to the principle of selling products at HK$10 to offer customers a variety of value-for-money merchandise. This extraordinary value explains the popularity of these stores among customers in Hong Kong.

To unify the new brand image, all “JUSCO $10 PLAZA” shops are to unveil a new facade featuring the changed name “JUSCO Living PLAZA” starting from 1 October this year while continuing to offer customers more diverse and unique merchandise. At the same time, due to the persistently rising exchange rate of the Japanese Yen in recent years, the Group’s operating costs have surged. In order to maintain the competitiveness and the flexibility of business operations, the selling price of all products priced at HK$10 is to be adjusted to HK$12 on the same day.

Mr. Lam Man Tin, Managing Director of AEON Stores, said, “We believe that the unified brand image and price adjustment will help to bring in more diversified, unique and quality merchandise to further satisfy the needs of our customers. We look forward to consumers’ continuous support and enjoyment of the brand new shopping experience provided by AEON Stores.”

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About AEON Stores
AEON Stores was established in Hong Kong in 1985 and listed on the Hong Kong Stock Exchange in 1994. The Group is mainly engaged in the operation of general merchandise stores (GMS). Currently, it operates 10 GMS, 2 independent supermarkets, 33 independent Living PLAZA by AEON, 30 independent Daiso Japan, 1 independent Bento Express by AEON and 4 Mono Mono and 3 KOMEDA'S Coffee in densely populated districts in Hong Kong. It also operates 21 GMS and 15 independent supermarkets in Guangdong Province, the PRC.

For more information：
AEON Stores (Hong Kong) Co., Limited
Corporate Communication Department
Tel.：（852）2165 0777
Email：aeonpr@aeonstores.com.hk